Happy
fellows behind the new menswear label, born in Helsinki: Jarkko Kallio and Antti Laitinen. Photo©Paula
Hietaranta
Oh, those
lovely guys!
I have
been admiring Jarkko´s bold sense of fashion and Antti´s perfect talent of
tailoring for some years, and now the big day is here – yesterday they launched
their own menswear label.
FRENN (the
name started as Fresh Nordic Tailoring and became Frenn having the meaning
and sound of a friend) is the basic garderobe for every occasion, with a twist.
It is a
bit soft, a bit rough, a lot refined - made for the urban working man who
appreciates quality, comfort, style and lasting values.
The
handmade details make the whole picture complete and bring the message from
those golden times when clothes were worth of keeping and cherishing.
Read more
about the story and ideas here
Fashion
photos © Lauri Eriksson
Since the
beginning of September FRENN is available in these shops in Helsinki:
THE MEN
by My o My, Erottajankatu 9,
Sauma,
Bulevardi 14, and
Acolyth,
Iso Roobertinkatu 40.
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