Sunday, November 13, 2011

75 years of down light quality

 
They are warm, clean, light. And pure.
They are the down products by Joutsen Finland Oy, and I know what I´m talking about. I adore my tiny travel down pillow and use it every night, even at home. My long down coat keeps me warm in winter when it is freezing cold.
This family-owned company is celebrating it´s 75th anniversary this year. The founders were the grandparents of the CEO Eero Kotkasaari. The company started as a hobby of his grandmother Saima 1936, and grew to a business with the help of her Danish husband Marius Pedersen, then a director it Finnish State Margarin Factory.
Today the aim of the company is make the world´s best clothing and bedding down products. With the help of talented Finnish designers, of course. Here are a couple examples of A/W 2011-12 coat collection, photographed by Jonas Lundqvist.

Dora coat by Ritva-Liisa Pohjalainen.
Tara coat by Tuula Rossi.
More info about Joutsen Finland, even in English, you find here http://www.joutsen.fi/
If you are interested in the details of the down cleaning process, check out: http://www.joutsen.fi/en/down/the-joutsen-down-system-process