Mats Lönngren and Arni Aromaa from Pentagon Design Ltd are
the men behind the
soul of new Iittala flagship store.
The
colourful wall of Kivi votives by Heikki Orvola welcomes you to the Iittala world in the middle of Helsinki.
The place
of the store is the old one but the interior is new. Now it is well-thought,
fresh and inviting - it really confirms the power and value of good design.
Well-known
Finnish brand of tableware, cookware and home interior can now show it´s
versatile selection of safe classics, hand-made art and new creations well
presented in one place.
Just pop
in, wander around and enjoy!
But watch
out - you might fall into temptation to buy some adorable thing you did not
even know you were lacking.
Mouth-blown glass birds by
Oiva Toikka have now a room of
their own. There you can see the metamorphosis from an egg to a bird. On the
walls are Oiva´s drawings.
A good designer is able to use
even a minor disaster to create something new. The decorative spots of a big
bird are dust from the factory floor.
If you are fed up with
your Teema mugs, you might use them as lampshades...
Iittala
Flagship Store Esplanadi, Pohjoisesplanadi 25, Helsinki. Open Mon-Fri 10am-7pm,
Sat 10am-5pm, Sun noon-5pm.
Photos©Paula
Hietaranta
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