... Jasmiine
Julin-Aro!
Our
internationally known clothing designer got today The Kaj Franck Design
Prize 2012 for
her suberb acchievements in the field of designing functional and good-looking
outfits for motorcyclists, skiers, golfers and sailing enthusiasts.
Well
done, Jassu!
The pieces of her long freelance career are now exhibited in Design Museum Finland showing the different aspects of her
innovative and strongly functional spirit.
Worth of mentioning are also her ideas of a sustainable
design even before the idea was as well-known it is today. There is
for example a down coat Alaska she designed 1985, sent back to the factory
Joutsen Finland for minor repairs by it´s Swedish owner. (Who got a new coat for letting this one to be exhibited but wants to get this dear old one back!)
Interesting exhibition pieces are three motorcycling
outitfs showing how they saved their owners in an accident. For example this
black Rukka APR AirVision outfit was sent back by it´s Canadian owner telling how he hit a large deer at about
95 kmph, and slid appr 60 meters after the collision. The motorcycle was gone,
but the owner came through with some abrasions, general soreness and a minor
concussion.
This new
white motorcycling outfit, designed for Rukka/L-Fashion Group Oy this year, is not
only good-looking with it´s elastic, breathable material and reflective prints
but has effective D30 protectors activated upon impact.
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The
exhibition is open until 2 December, check the details there:
Photos©Paula
Hietaranta
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