Thursday, April 5, 2012

New Fashion in Finland, part 5: MARIMEKKO

Tunic VERBENA, scarfs SOMERO, ring AURORA, bracelets TYYNI, SÄDE & MUTKA.

If your life lacks joy and colour, you have better to have a look at Marimekko!
Here you see some of my favorites of Marimekko´s Autumn 2012 collection.
They do also remind us of that old truth that to have a style is not about choosing the clothes. The secret is the styling – how to combine the clothes, colours, accessories, sizes. 
This playful styling is by Teri Niitti, and the photographs are by Mikko Ryhänen


Shirt KOPPI, jewellery ILONA, skirt DONNA. 


Tunic MARJAINEN, bracelets TYYNI, SÄDE & MUTKA.

Tunic HERMANNI, scarfes KIEPPI. 

Cardigan PINKKA, dress TUKKU, tights TROIJA.


Knit MUUTAMA, socks PIANO, scarves SOMERO, bag UUSI MINI MATKURI.

And then last but not least we have to thank the Marimekko designer team Mika Piirainen, Tuula Pöyhönen, Mai Ohta, Nina Pirhonen and Satu Maaranen who have been working together with the Head of Fashion Design Noora Niinikoski.


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