New fashion in Finland, part 2: Paola Suhonen

Paola in the black lace dress from her Paola Suhonen by Seppälä collection.
 

Paola Suhonen is a household name on the Finnish design scene with her Ivana Helsinki label.
This golden girl, so full of energy, has been designing almost everything from dresses to accessories, from home textiles to ceramic mugs, from Coca Cola cans to package materials for the Posti brand, from jewellery to the decoration of HP sauce bottle.
Then a couple of years ago she left to America to learn how to make movies.
But designing clothes has not been history: last week we did celebrate in Helsinki a new party collection Paola has made for Seppälä store, and the short art noir film Gone With The River she made in July in NYC to present the clothes and her ambitious way of making films.
The dresses, which will at Seppälä shops all around Finland since the beginning of November, are perhaps not so beautiful when hanging in the shops but oh boy - wearing them makes you feel beautiful.
And this is really what counts.

 

Chiffon dress and a decorative belt.

Dress with the golden feather print.

Black velvet dress.
B/W pictures by Joel Jägerroos.