Friday, February 8, 2013

Welcome, Gudrun Sjöden!


Gudrun Sjöden has been for ages a household name of the textile design not only in her homeland Sweden but also all around the world.
Until last week her Finnish customers (and here are tens of thousands of them!) could buy the clothes, home textiles and accessories by this Pippi Longstocking of the Scandinavian design only on the internet. Or during their trips to Stockholm.
But now, since last Friday, we have Gudrun´s concept shop here in the heart of Helsinki.
It is a happy place to everybody in love with her comfortable, colourful, eco-friendly clothes, and you can be 17 or 70 years old, thick or thin, tall or tiny, it does not matter. Layering is the thing here, and the more the merrier!
But better to be careful – it might happen that you came to buy a scarf and in addition to that bought three T-shirts and a doormat.

Address of the shop is Erottajankatu 19, Helsinki, and it is open Mon-Fri 10 am to 7 pm, Sat from 10 am to 5 pm.
www.gudrunsjoden.com
Photo©Paula Hietaranta

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