Friday, November 9, 2012

And the winner is....


... Jasmiine Julin-Aro!
Our internationally known clothing designer got today The Kaj Franck Design Prize 2012 for her suberb acchievements in the field of designing functional and good-looking outfits for motorcyclists, skiers, golfers and sailing enthusiasts.
Well done, Jassu!
The pieces of her long freelance career are now exhibited in Design Museum Finland showing the different aspects of her innovative and strongly functional spirit. 
Worth of mentioning are also her ideas of a sustainable design even before the idea was as well-known it is today. There is for example a down coat Alaska she designed 1985, sent back to the factory Joutsen Finland for minor repairs by it´s Swedish owner. (Who got a new coat for letting this one to be exhibited but wants to get this dear old one back!)
Interesting exhibition pieces are three motorcycling outitfs showing how they saved their owners in an accident. For example this black Rukka APR AirVision outfit was sent back by  it´s Canadian owner telling how he hit a large deer at about 95 kmph, and slid appr 60 meters after the collision. The motorcycle was gone, but the owner came through with some abrasions, general soreness and a minor concussion.
This new white motorcycling outfit, designed for Rukka/L-Fashion Group Oy this year, is not only good-looking with it´s elastic, breathable material and reflective prints but has effective D30 protectors activated upon impact.
-->

The exhibition is open until 2 December, check the details there:

Photos©Paula Hietaranta





No comments:

Post a Comment