New fashion in Finland, part 1: Aki Choklat

Petritex Oy has made men´s quality shirts in Kuopio since 1973, but now it has opened a new door for a wider approad of fashion and asked designer Aki Choklat to create a whole collection for men.
Aki wants to add more colour and joyfulness into men´s clothing and succees in it beautifully by translating the tradition of quality into today, adding to it his clever sense of well-thought and versatile details.
His Fashion Democracy S/S 2012 Petrifun collection was shown yesterday on schooner Briggen Gerda and presented true to it´s name lovely clothes worn by real men of all sizes, not whippet thin male models, all styled skillfully by Teri Niitti. Amazing what colours, fitting sizes and a choice of accessories can do! There were guys I found hard to recognize, even if I know them quite well!

So the fashion weather forecast for next spring promises sunshine, fresh winds and good temperature to Finnish (and also to foreign) men.

I know that many men are a bit shy in choosing and wearing strong colours, but hopefully they learn. And learn something about them as well: these clothes are made for men who appreciate themselves.

  

Stylish fellows on board: designer Aki Choklat and chef Antto Melasniemi. By the way, where did Antto get his gorgeous tan – working at his fashionable Solar Kitchen?
Photos © Paula Hietaranta