The Young Designer of the Year Prize 2011 was today awarded to Laura Laine and Heikki Salonen, who both got 2500 euros and a tiny exhibition in the cellar of Design Forum Finland. It was great to notice that in Finland fashion is not a dirty word but is at last getting the attention it should have deserved ages ago.
Ladies first – designer Laura Laine has an astonishing career as an illustrator whose work is seen not only in Finland but also abroad. Her signature way of drawing looks like a stylish tornado had visited a A3 size white paper - the hair and clothing of the girls are in a constant movement and all the girls have a mile long legs. (Needless to say: so has Laura herself, too.)
Heikki Salonen is now the creative director of Italian Diesel´s women´s wear, but at the same time he works with his own label as well. Ethical, ecological, inspiring challences – these are the qualities he wants to realise in his work. So goodbye rapid seasons of cheap so-called fashion and welcome interesting well-made collections by Heikki! (You can see some them in Helsinki 10 concept shop.) And we welcome Heikki as well: after many years abroad he has now a new home in Helsinki.
Young Designer of the Year 2011 exhibition is open daily until 18th September 2011 in Design Forum Finland, Erottajankatu 7, Helsinki.
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