Sunday, May 15, 2011

Visit Finland, learn to fly


It was a surprise to meet a Finnish-American photographer Arno Rafael Minkkinen deep under ground in Paris. At metro stations are now huge b/w photos by and of Arno with a tiny text: 187.888 LACS, 179.584 ÎLES.
187 888 lakes, 179 584 islands??? Who did count them?
The pictures are part of a new Visit Finland advertising campaign you see in France and Germany this spring. The idea is of course to seduce people to visit Finland, but I did not get the message - Arno´s amazing, true, utterly personal pictures certainly differ from the usual semi-sweet tourist photos but they do not look very inviting.
Of course they give you the idea that in Finland you may meet naked artists on lonely lakesides, but is it enough? I promise you that Finland is much more – just come and find out yourself!
By the way, if you want to see more pictures by Arno go to his new website arno-rafael-minkkinen.com
And if you want to know more about Finland and how it really looks go to

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